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20% off everything with code HOLIDAY20 Custom orders due Fri, Nov 27 · Shop all

Final days: 20% off ends Cyber Monday · Code HOLIDAY20 · Shop all

Small Business Saturday: our Chico showroom is open 11 am to 3 pm · Holiday dates

Repairs + sizing due Fri, Dec 4 · Holiday dates

In-store holiday sale Sat, Dec 5: champagne, appetizers + discounts · Visit us

Engraving + special orders due Fri, Dec 11 · Holiday dates

Order in-stock gifts by 4 pm PT Tue, Dec 22 for overnight shipping · Gift guide

Last-minute gifts in store today · 1925 Market Pl, Chico · Visit us

Free Returns Within 14 Days — Prepaid & Insured Shipping Included

Exceptional Service & Genuine Craftsmenship

At Julianne’s Jewelry, we are more than just a family-run business; we are carrying on exceptional service and genuine craftsmanship that spans nearly three decades.

Our personalized and caring approach, passed down through generations, creates an atmosphere of trust and warmth, where every client is treated like family.

Alli - Co-Owner

Alli graduated from the Gemological Institute of America in Carlsbad, CA in 2013 and has a Graduate Gemologist degree. She first worked for a diamond wholesale company in San Francisco for 4 years before returning to Chico in 2018 to take over the business with her brother Bryan. Alli handles all of the appointments and is your general point of contact. She's the diamond buyer, the appraiser, and the CAD designer. You can always find Alli smiling and trying to deliver exactly what the customer wants!

Bryan - Co-Owner

Bryan graduated from the American Jewelers Institute in Portland, OR in 2013. He started working at Julianne's in 2009 until taking over the business with his sister Alli in 2018. Bryan is what we in the industry consider a Master Jeweler. He is skilled in everything from basic jewelry skills to more complex skills such as design, wax carving, soldering, and stone setting. He's able to work with all precious metals including silver, gold, and platinum. A man of few words, you'll often find Bryan working quietly in his back room. However, be sure to listen when he does speak, it's typically very wise and important!

Designing Jewelry since 1994

Our mission is to create jewelry pieces that capture the essence of special occasions and everyday celebrations.

Each creation is a testament to our unwavering commitment to quality and artistry. 

As seen in


Exceptional Service

We are here to walk you through the process and help you select the perfect piece.

Custom Designs

Want something unique to you? We love creating new pieces that show off your personality and style.

Honest Pricing

We work hard to get you the best price for your jewelry.

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